Fraser Valley Fury Junior Fraser Valley Fury Junior Roller Derby

The Importance of Youth Sports and Community Impact

Fraser Valley Fury Junior Roller derby – Social Media – Instagram/ Facebook.

Photo Credit Suzanne Gardiner, Lydia Brewer, Greg McKinnon

Problem

Fraser Valley Fury Junior Roller Derby (formerly NWO Junior Roller Derby) lacked a cohesive social media presence to effectively communicate its values of inclusivity and community, limiting its ability to engage with a broader audience and attract new participants.

Solution

A comprehensive social media strategy was implemented, leveraging the league’s new logo, tagline, and vibrant visuals inspired by the Fraser Valley’s natural beauty. Content focused on highlighting the league’s commitment to diversity and unity, sharing skater stories, promoting events, and fostering engagement within the community.The league underwent a rebranding, emerging as Fraser Valley Fury Junior Roller Derby with the tagline “All are Welcome.” A new logo, inspired by the Fraser Valley’s rainbow colors, rivers, and mountains, emphasized diversity, unity, and regional pride.

Outcome

The enhanced social media presence increased visibility, attracted a more diverse group of participants and supporters, and strengthened the league’s connection with its community, aligning its digital voice with its inclusive and welcoming identity.

Dye Candy Hair Studio

YOURWORTHIT.

Dye Candy Hair Studio – Social Media – Concept

Problem

Dye Candy Hair Salon in Penticton, BC, struggled with an outdated brand identity and limited online presence, hindering its ability to connect with a wider audience and attract diverse clientele.

Solution

A targeted social media strategy was developed to highlight the salon’s upscale services, inclusive approach, and newly designed visual identity. Engaging content showcased the salon’s offerings, elegantly packaged hair care products, and commitment to creating a welcoming environment.

Outcome

The revitalized social media presence boosted the salon’s visibility, attracted a more diverse clientele, and fostered community engagement, solidifying Dye Candy as a sought-after destination for exceptional hair care.