Fraser Valley Fury Junior Roller Derby needed merchandise that reflected its new inclusive identity and community-focused values, ensuring a cohesive brand presence while fostering team spirit and supporter engagement.
Solution
A range of thoughtfully designed merchandise was created, incorporating the vibrant rainbow-inspired logo and elements of the Fraser Valley’s natural beauty. Items such as apparel, accessories, and promotional materials emphasized the league’s welcoming and unified identity.mphasized diversity, unity, and regional pride.
Outcome
The merchandise not only strengthened brand recognition but also boosted team pride and supporter involvement. It provided an additional revenue stream while reinforcing the league’s message of inclusivity and community connection.
West Coast SPIRIT Junior Roller Derby
We skate for inclusivity and empowerment
West Coast Spirit Junior Roller Derby – Jersey Design
Photo Credit Lydia Brewer
Jersey production – Monster Muffin Clothing
Problem
West Coast SPIRIT Junior Roller Derby lacked merchandise that effectively reflected its mission of inclusivity and empowerment, missing opportunities to enhance community connection and promote its new cohesive brand identity. supporter engagement.
Solution
A dynamic line of merchandise was designed, incorporating the new logo featuring a confident bear and elements of British Columbia’s landscape. These designs celebrated the league’s core values and created wearable symbols of empowerment and unity for skaters and supporters alike.
Outcome
The merchandise strengthened community engagement and team pride, providing supporters with tangible connections to the league. It also enhanced visibility, reinforcing West Coast SPIRIT’s reputation as a leader in the roller derby community while offering additional revenue opportunities.
4F Sakes WorkWear for Women
We don’t live in boxes we build them.
4 Sakes WorkWear for Women – Merchandise Design – Concept
Problem
4F Sakes WorkWear lacked branded merchandise that reflected its mission of revolutionizing women’s workwear, missing an opportunity to enhance brand recognition and provide practical, stylish products aligned with its core values.
Solution
A thoughtfully designed merchandise line was introduced, including apparel and accessories that extended the brand’s commitment to fit, function, and style. Each piece was crafted to embody the slogan “We don’t fit into boxes, we build them 4F sakes,” ensuring every product represented the brand’s dedication to empowering women in the workforce.
Outcome
The merchandise line strengthened brand loyalty and visibility while offering customers practical, stylish options that aligned with their needs. This initiative not only reinforced 4F Sakes WorkWear’s position as an industry leader but also expanded its influence and reach within the women’s workwear market.
